Digital
Physical
Holistic
products.
products.
strategies.

Our Services.

Animation.
Behavioural Design.
CAD Construction.
Design Thinking.
Industrial Design.
Interaction Design | IxD.
Interface Design.
Product Design.
Prototyping.
Rendering | 3D Vizualisation.
Scrum.
Service Design.
Strategic Design Consultancy.
Sustainable Design.
Testing.
Usability.
User Experience Design | UX.
User Interface Design | UI.
User research.
Visual Design.
Lalala

When adjusting designs and strategies for particular users, we do not make guesses about what the best decisions are. Instead, we base our decisions on facts, which we discover in our individualized user research. User research is the methodic study of target users. Part of that study is to understand the user by identification of their requirements, needs, wishes and pain points. Here we use various methods to expose problems and design opportunities, and find crucial information to use in our design process.

Animation.

Today, interfaces become more and more immersive, as technical possibilities grow and become easy to implement. In this evolution,  static vectors are replaced by vivid moving ones. Therefore, it is becoming increasingly important to support product functionalities, branding elements or product visualisations with animations, that allow a more contemporary and rich experience.

Behavioural Design.

Design can steer and change behavior. The discipline of Behavioural Design aims to influence the behavior of people. That’s why Behavioral economics is our toolbox. With it we can create big effects with small interventions. Our concepts rely on latest theories of behavior change and their drivers or so called triggers. What is important to us here is the debate on the ethical challenge and the commitment to the welfare of the community.

CAD Construction.

Computer aided design or CAD refers to the use of computer software that supports the design process. CAD softwares help us create, modify, analyze, and enhance a design. Every product of physical matter designed by our studio is meticulously constructed in its parts and assembled as whole in our virtual 3D canvas. Here we have a passion for parametric software, that allows design rapid changes in a dependend parts assembly.

Design Thinking.

Design thinking is a process for creative problem solving. In employing design thinking, we’re pulling together what's desirable from a human point of view with what is technologically feasible and economically viable. Due to its wide range of methods and relevance to the business side, the term Design Thinking has found its way into the everyday life of product development. Many of our workshop methods are also based on Design Thinking methods.

Industrial design.

When designing products for industrial scaled production we create and develop concepts and specifications that optimize the function, value, and aesthetics of products, environments, systems, and services for the benefit of user, industry, and society. Industrial design involves combinations of the visual arts disciplines, sciences, and technology, and requires problem-solving and communication skills with consideration for available materials and means of production optimized for industrial production scale.

Interaction Design | IxD.

Interaction design pays attention to five designable dimensions: Words, images, space, time, and behaviour. Our goal here is to create simplified experiences for users that require as little information as possible. The focus in this discipline goes beyond the item in development to include the way users will interact with it. The prefix Inter defines the focus of design in this discipline.

Interface Design.

An interface is the bridge between an user and a machine. The design outcome can be screenbased or hardware connected. It can be tangible, haptical or voice regulated. We love to design interfaces which are both, easy to use and pleasing to the eye. It is the art of bringing together usability with aesthetic and therefore building the bridge between user and machine as light, pleasant, short, and fun to walk, as technical requirements allow it. Interface design goes hand in hand with User Experience design.

User Interface Design | UI.

User Interface Design, more referred to as UI Design, is an essential part of the UX process and focuses on the Look and Feel of an interface. This includes the setup and maintenance of a consistent and neat Design System or so called Design Library. Another big responsibility of UI Design is to ship the design components ready for development accompanied by detailed specifications, action states and behavioural cases.

Product design.

In our areas of expertise we deal with different types of products. These products can be of physical, digital or procedural nature. Product design can be applied at individual points in the product development process, or it can accompany the entire product to the market. In a nutshell, product design describes the overarching discipline of combining formal aesthetics and functions with business objectives and techincal feasability.

Prototyping.

By prototyping we mean the early visualization or model making and iterative optimization of a product. The advantage of this agile approach: We can obtain early feedback on different variants from all project participants and especially from the users and can easily correct concepts. Furthermore, we create a uniform basis for discussion and prevent misunderstandings. Depending on the project requirements, the prototypes can have a different level of detail and be provided with interactivity.

Rendering | 3D Vizualisation.

Three dimensional space brings along the challenge to picture the product’s dimension, look and style as precise as possible. To accompany the physical and mechanical prototyping we take a shortcut in testing the product’s style and look by 3D visualisation. We us a hand full of tools, to render the product in the environment of desire as realistic as a photo or as abstract as a painting by Jackson Pollock.

Service Design.

Service Design helps to develop outstanding service offerings and service-related products. Service Design is used to analyze possibilities and determine expectations and to develop concepts for services and service-related products with the help of differentiated methods. Depending on the objectives, service design can be used to create completely new services or to optimize existing ones.

Strategic Design Consultancy.

Looking for an objective view on design topics? We happily serve with our know-how and strategic methods of product and market evaluation. Once, a detailed briefing is elaborated, we work to lay out a suitable strategy, how and more importantly when design services and can be applied along the product path. For existing products, we create an inventory through design reviews and can thus define Pain Points or derive recommendations for action.

Sustainable Design.

The goal to help sustainability become a matter of course in every product produced on our planet is a key motivator of Studio Flaer. It is our permanent intention to reduce or completely eliminate negative environmental impacts through thoughtful designs. Over the last years, we developed a bucket full of inhouse methods to integrate sustainable goals into the creation process or shape parameters of setting up a circular design process.

Scrum.

UX involvement on an agile team brings the advantages of working streamlined and flexible at the same time. We enjoy working in agile environments like scrum to ensure a closed loop with development and project management. Scrum or similar related agile setups have the convenient effect, that UX and design topics are applied as an integrated part of ongoing product development, instead of using UX as one time or ad hoc solution.

Testing.

A user test is one of the most effective method to detect usability problems and improvement potentials of a product. We always conduct usability tests with real users of the respective target group. We observe the actual behavior of a user when interacting with a product or and can thus uncover unpredicted important usability and concept weaknesses. A test is followed by another iteration of optimization proposals.

Usability.

The quality of a product is highly dependent on its usability. A good product is one, which you can understand and use effortlessly. Therefore, it is crucial to know the users well in order to create design which feels intuitive. To meet common usability standards, we use up to date methods, for example heuristic evaluation, official guidelines for accessibility and normalization. When it comes to usability, a product's interface or topology should follow well-known design patterns, in order to ensure a quick and easy understanding.

User Experience Design | UX.

Experience design is the practice of designing products, processes, services, events, omnichannel journeys and environments with a focus placed on the quality of the individual user experience. By following a User-centered design process (UCD), we iterate ideas addressing user needs via a variety of research and design techniques. Our designs aim is to create highly usable and accessible products not for our clients, but the users of our clients in the first place.

User Research.

When adjusting designs and strategies for particular users, we do not make guesses about what the best decisions are. Instead, we base our decisions on facts, which we discover in our individualized user research. User research is the methodic study of target users. Part of that study is to understand the user by identification of their requirements, needs, wishes and pain points. Here we use various methods to expose problems and design opportunities, and find crucial information to use in our design process.

Visual Design.

The visual  language is the most spoken language at Studio Flaer. More than communicating with words, we communicate a product's character, function and style via systems of visual elements. Just as people can verbalize their thinking, we can visualize it. Visual design not only provides the appealing visual elements to adapt a brand and corporate goals to the needs of the user, but is also a key function when it comes to combining usability, experience and aesthetic pleasure for users.